Why they chose to be Outside the Bubble
Every bold move starts with a decision—and our clients made theirs when they chose to think differently, act bravely, and step outside the bubble.
From startups finding their voice to established businesses realigning their strategy, these testimonials offer a glimpse into the real impact of working with Emma and the team.
Explore their stories, in their own words.

David Watson
Emma has a rare ability to blend strategic insight with hands-on implementation—she doesn't just advise, she transforms.

James Tutton
Working with Emma brought clarity, confidence, and measurable results—our most profitable year yet.

Frankie Paterson
Her honest, empathetic, and challenging approach unlocks potential in people and businesses alike.

Sarah Gillbanks
Head of Finance
Working closely with Emma for many years, I have always been amazed by her ability to look at difficult situations and methodically unpick everything and rebuild it bigger and stronger. Emma is an incredible person that has the ability to connect with people,no matter their age or background, and inspire them to have the courage in their own abilities. Any company or individual working with Emma will get an honest assessment and insight of areas of improvement and a great strategic approach on how this could be achieved. Pushing the boundaries of what people think is achievable is just one of the many things Emma excels at. I am incredibly grateful to have met Emma and to not only call her a mentor but now a close friend.

Rebecca Best
Head of Customer Service
In my time working with Emma, I was always inspired by her leadership skills and being able to instantly make people feel valued professionally and personally. Emma’s adaptability and patience inspired me to be better at leading myself - I strongly believe creating time for your people whether that is for five minutes or five hours, instantly builds trust. Emma is great at building that atmosphere - inevitably gaining the best out of those around her.

Carol Foussat
BGP, Programme Leader
Emma's career speaks volumes about her drive, her reliability and her willingness to address challenges, however significant they are. Her financial insight and rigour and her focus on growing her team are strengths she brings into her consulting work now. She is very commercially savvy and straight talking. Great to now have her on the BGP team.

Jen Devenish
Sales & Marketing Director
I've worked with Emma for a decade, and throughout this time, I've witnessed a dedicated and passionate mentor. She fearlessly tackles challenging tasks, diving head first into problem-solving with a methodical approach, breaking down layers to establish a solid foundation. Emma embraces everyone's ideas and her ability to change mindsets and communicate a clear vision, while embracing each individual and fostering a familial atmosphere, is truly commendable. I would wholeheartedly recommend Emma for any business seeking a leader with vision, a commitment to growth, and strategic expertise.

Paul Rutt
BGP Counsellor & Visiting Fellow
I have known Emma for a number of years now and am always impressed by her high level of financial nous. But Emma brings more to the table than that, she’s strategic, is able to look at the whole picture and gain insights into quite complex businesses very fast. I have no hesitation is recommending her to any owner/manager who needs to get on their business and financials. Oh, and she’s fun too. Try finding that in an accountant!

David Watson
Managing Director at Evolve
Emma is the missing link between strategy and implementation. So often, an external advisor will give you a lovely high-level plan that is ultimately problematic when you try to implement it. Emma, on the other hand gets stuck-in to the details so that she understands the bigger picture. That means that her strategic advice is straight forward to implement, efficient and effective. So far, she has helped us with changes to our commercial pricing and with restructuring our management team. Emma is a part of our team and ‘gets’ what we are trying to do. For a small but growing business like ours she is the perfect fit."

Mike Meldrum
Director at Cottee Meldrum Ltd
As a colleague at Cranfield working on their Business Growth Programme, she has demonstrated great care for the people and businesses in her Counselling Groups and has prompted them all to much greater levels of performance. She has also gone beyond her remit in supporting people more generally by freely giving them her time, expertise and encouragement. While being an easy person to get on with, Emma can also be robust in her response when she sees things that are not being adequately dealt with. She does not shy away from the difficult conversations, but manages them in a way that does not give offence. I would happily trust her with both my business and my clients.

Alice Rendle
Director at Edgcumbe Tea and Coffee Co Ltd
Working closely with Emma on a one-to-one basis during her role as my counsellor on the Cranfield Business Growth Programme in 2023 was a highly beneficial experience. In a short period, she gained a clear understanding of the challenges and opportunities within my business, allowing us to formulate a strategic plan for growth. What stands out most is the confidence Emma instilled in me. She not only understood my vision but also encouraged me to pursue it and provided a realistic framework to bring it to fruition. I wholeheartedly recommend Emma to anyone seeking an experienced, empathetic, and effective advisor/mentor. Her commitment goes above and beyond typical expectations for someone in this role, and the tangible results are evident. The internal changes we implemented, guided by Emma, are already yielding positive outcomes for our present and future.

John Westwood
Executive Director of ANCHOR
As well as being hugely enjoyable, Emma's coaching advice has been invaluable in helping me prepare for the next step in my career. Her advice is always clear-thinking, patient and direct. Emma's rigour in understanding how I operate has helped give me great insight into the direction I should now take and how I might achieve it.

Frankie Paterson
Chief Visionary Officer at Magic Words Therapy
Emma has been working with myself and my Co-CEO, Eleanor Harris and we have learnt so much from her already. Her 1:1 mentoring has been invaluable to us in guiding our decision making and strategic thinking. She has helped us see our organisation in a fresh way and her style has a great balance between challenging, nurturing, inspiring and educating. I would recommend her and her company to anyone who is committed to growing and developing their leadership skills.

Liam Whelan
Managing Director at Zenopa
Emma has been an invaluable support throughout our time working together. She quickly understood our business dynamics and strategic direction and constructively challenged me on key bottlenecks in the business. Emma also brought in members of her team to help restructure our finance department in preparation for international growth. I highly recommend Emma to any business looking to drive meaningful change and sustainable growth.

Colin Woodley
Chief Executive Officer EIZO Limited
Working with Emma from Outside the Bubble has been an outstanding experience. Emma combines extensive business knowledge, built up from her vast network of contacts, with a sharp understanding of client needs. I am especially grateful for her exceptional C-level coaching skills, which provided invaluable guidance and clarity throughout our work together. Her insights, professionalism, and fresh perspective made a real difference to our business. I would highly recommend her to anyone looking for a trusted and connected partner.

Rhys Lewis
Chief Executive Officer Feed4ward Control Ltd
Emma has worked with us for the last two years, during that time, she has transformed our finance systems by introducing our new SAP ERP system as well as modernised our processes and procedures. Emma has been a valuable part of Feed4ward and I've valued and enjoyed working with her.

James Tutton
Managing Director of Chelmsford Removals
Working with Emma has been one of the most valuable and enjoyable experiences I've had in business for many years. I was fortunate to have her assigned as my mentor during my BGP at Cranfield, and since then, she's continued to support me as both a coach and financial consultant. With Emma’s insight and challenge, my business has just achieved a record profit year — even without record turnover — which speaks volumes about the impact she’s had. She’s also helped me reimagine my organisation and her guidance has been instrumental in making the workplace more productive and enjoyable today, setting us on an exciting path for the future. I can’t recommend working with Emma enough.

James Bennett
Partner
Having joined the Cranfield Business growth programme in September 2023 I was lucky enough to be assigned Emma Simpson as my Counsellor for the duration of the course. I found Emma’s thought provoking approach to be a breath of fresh air and is clearly underpinned by her own unique career experiences. It’s safe to say Emma is not backwards in coming forwards and this sits perfectly with her collaborative, supportive, and challenge based ethos. By combining her in depth business acumen with the ability to identify and nurture talent Emma is able to transfer knowledge wealth to the benefit of her clients. Put simply Emma is someone you’d either want to work with or for and I feel privileged to have met her.

John McGillivray
Managing Director
Emma combines commercial and financial leadership with a hands-on approach that truly sets her apart. Her ability to analyse data and deliver cost-effective, tailored solutions makes her an invaluable asset to any SME aiming for sustainable growth.

Peter Swanson
Managing Director
Emma is a clear thinking business leader. In the years that I have known her, she has built a team of people in what was an ailing business, and imbued them with the same sense of direction and drive that she has - with great success. As a result she is an empathetic business coach, with real-life experience and understanding. Expect directness, and getting quickly to the heart of the matter.