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Raising your prices can feel uncomfortable. Especially when you genuinely care about your customers and want to be fair to them. But should that discomfort come at the expense of your business? If your pricing doesn't reflect the real cost of running your business, you can end up making it harder to deliver the quality, service and support your customers value. Being fair to your customers matters. So does building a business that can actually sustain them. What do you think? Be bold | Be brave | Be Outside the Bubble #PricingStrategy #BusinessGrowth #SMEUK #BusinessOwners #Entrepreneur
Kind Business Owners Still Go Out of Business.
A strategy becomes much more valuable when it’s been properly challenged. Dan shares how presenting their business plan to an external panel forced them to test their thinking, listen to difficult questions and make changes based on the feedback. And importantly, the plan didn’t stay with the leadership team. It became something the wider organisation understood and could refer back to. Good strategy isn’t about getting everything right first time. It’s about being willing to challenge your thinking. Be bold | Be brave | Be outside the bubble #OutsideTheBubble #BusinessStrategy #Leadership #BusinessGrowth #BGP
Sometimes your business needs an OUTSIDE perspective
Sales chase revenue. Finance protects profitability. If they aren't talking to each other, profit slips through the cracks. Be bold | Be brave | Be Outside the Bubble #BusinessGrowth #SMEStrategy #Profitability #BusinessLeadership #OutsideTheBubble
Your Sales Team Could Be Selling You Into Losses
What makes a business plan truly valuable? 📊 It’s not just about putting ideas on paper. The real value comes from the research, the numbers, the data and the thinking that happens behind the plan. As Dan reflects, the BGP process pushed them to go much deeper than their usual annual strategy planning: “I've never written a plan like this.” From analysing the numbers to bringing the leadership team into the process, the plan became more than a document, it became something that shaped the way the whole organisation thought about the future. Because a strong business plan shouldn’t just sit in a folder. It should help you decide where the business is going next. Be bold | Be brave | Be outside the bubble #BusinessGrowth #Leadership #Entrepreneurship #BusinessStrategy #CranfieldBGP
What makes a business plan actually useful?
Discounting feels harmless... Until you realise how many extra sales you need just to stand still. Protect your margins. Be bold | Be brave | Be Outside the Bubble #PricingStrategy #ProfitMargin #SmallBusinessTips #BusinessAdvice #OutsideTheBubble
⚠️ That "Small" Discount Could Be Costing You Thousands
When was the last time you truly switched off from your business? 📵 For many business owners, stepping away for a day can feel almost impossible. There’s always another email, another decision, another thing that needs attention. But sometimes, getting out of the business is exactly what gives you the space to think differently about it. As Dan reflects, being able to step away helped put things back into perspective: “I should be able to leave the business without being imprisoned by the business.” That’s not about working less. It’s about building a business that doesn’t depend on you being switched on every minute. Be bold | Be brave | Be outside the bubble #BusinessGrowth #Leadership #Entrepreneurship #BusinessStrategy #CranfieldBGP
When did you last switch your phone off... on purpose?
Strong company culture doesn't mean everyone thinks the same. 👀 It means people share the same foundation, while feeling safe to challenge, disagree and bring different perspectives. Your core values should do two things: ✅ Create alignment ✅ Help you recognise when someone isn't the right fit They're not just words on a wall. They're boundaries. Be bold | Be brave | Be outside the bubble #CompanyCulture #CoreValues #Leadership #BusinessGrowth #OutsideTheBubble
How core values actually build culture
What if growing your business actually made your life harder? 🪨 More people. 🪨 More complexity. 🪨 More responsibility. But not necessarily more profit. Sometimes the smartest move isn't scaling up, it's stepping back and asking whether your business model is truly working for you. Growth isn't always about getting bigger. Sometimes it's about working smarter. Be bold | Be brave | Be Outside the Bubble #BusinessGrowth #Profitability #Entrepreneur #SMESuccess #OutsideTheBubble
She fired her team and made the same money!
💰 What if your business programme paid for itself before you even finished it? The real value of learning comes when it creates action. The Business Growth Programme is designed to help business owners move beyond ideas and start making measurable changes while they learn, with accountability built into every stage. For Dan, those actions created tangible impact, with the programme delivering value before it had even finished. By module 4, the tuition fees had already been earned back. Because the best learning doesn't just change what you know, it changes what you do. Be bold | Be brave | Be outside the bubble #BusinessGrowth #Leadership #BusinessStrategy #BGP #CranfieldSchoolofManagement
You’ve earned your tuition fees back
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