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YouTube Video VVV2UkQ0MWIzbFZnbjdnR0Q5cTNvNVFnLnNsQmhqdUFWY0g0 🎯 Where should you invest when you’ve got some cash in the bank?

Marti and Emma dig into this in our latest clip — and it comes down to strategic thinking.

🔧 Sometimes it’s better equipment to boost efficiency
📣 Sometimes it’s marketing to raise your profile
👥 Sometimes it’s your people — their development is your growth

But here’s one investment we’ll always advocate for:
➡️ The Cranfield Business Growth Programme (BGP)

It’s a brilliant starting point for Owner Managers looking to build clarity, confidence, and commercial know-how.

At Outside The Bubble, we believe finance is more than spreadsheets — it’s about strategy, people, and sustainable growth.

Thanks Cranfield University @CranfieldUni
 for shaping so many journeys — including Emma’s. 🙌

be bold | be brave | be outside the bubble
#OutsideTheBubble #CranfieldUniversity #BGP #BusinessGrowth #OwnerManagerJourney #StrategicInvestment #FinanceWithImpact #SMEs #PeopleLedGrowth #TrainToThrive #ReinvestInYourBusiness #FinancialClarity #LeadershipMatters #EmmaSimpson
🎯 Where should you invest when you’ve got some cash in the bank?

Marti and Emma dig into this in our latest clip — and it comes down to strategic thinking.

🔧 Sometimes it’s better equipment to boost efficiency
📣 Sometimes it’s marketing to raise your profile
👥 Sometimes it’s your people — their development is your growth

But here’s one investment we’ll always advocate for:
➡️ The Cranfield Business Growth Programme (BGP)

It’s a brilliant starting point for Owner Managers looking to build clarity, confidence, and commercial know-how.

At Outside The Bubble, we believe finance is more than spreadsheets — it’s about strategy, people, and sustainable growth.

Thanks Cranfield University @CranfieldUni
 for shaping so many journeys — including Emma’s. 🙌

be bold | be brave | be outside the bubble
#OutsideTheBubble #CranfieldUniversity #BGP #BusinessGrowth #OwnerManagerJourney #StrategicInvestment #FinanceWithImpact #SMEs #PeopleLedGrowth #TrainToThrive #ReinvestInYourBusiness #FinancialClarity #LeadershipMatters #EmmaSimpson
Never Mind The Bookeeper - People that do have some cash in the bank where should they be investing?
📊 Forecasting, #Budgeting & the Future of #Finance Tech
As the episode wraps up, we dig into the reality of forecasting in today’s finance world. Spoiler: it’s still surprisingly manual for many teams.
This segment explores why traditional #software often falls short and how emerging forecasting apps are stepping in to fill the gap. From budgeting to integrating real-time decisions into your planning tools, this is where finance becomes strategic.
If you’ve ever wrestled with planning ahead using yesterday’s data, this one will resonate.
From Guesswork to Strategy: Smarter Forecasting in Action
💡 Thinking of switching your accounting software? 
🚨 This segment dives deep into the real struggles of implementation, from painful tech transitions to the critical role finance teams play in making (or breaking) these projects. Whether it’s the strength of Xero, the power of SAP B1, or the pitfalls of poorly planned rollouts, this discussion lays it all out. If you’ve ever had to rip out and replace systems, this one will hit home. It’s not just about the tech—it’s about the people behind it, and why the wrong kind of finance lead can quietly derail everything.
#AccountingSoftware #FinanceTransformation #ERPImplementation #DigitalAccounting #Xero #SAPB1 #SoftwareMigration
Don’t Let Your Finance Team Sink Your Next Tech Move
"Budgeting shouldn’t be a ritual, yet it often is.

📊 5% uplift, 12 flat periods, no seasonality, no context…
And when it fails?
“We never hit budget anyway.”

Emma captures the chaos perfectly here, and why we need to stop doing it for the sake of it and start making finance strategic again.

be bold | be brave | be outside the bubble

#OutsideTheBubble #BudgetingTruths #FractionalFD #BusinessSupport #EmmaSimpson #FinancialStrategy #RealFinance #SMEPlanning #StartUpFinance #FixTheBudget #BoardroomInsights #FinanceDoneRight #NoMoreGuesswork #LeadershipSupport #BusinessClarity"
Never Mind The Bookkeeper - So, you never hit your budget, but you're doing it again this year, why?
This episode unpacks the tension that often surfaces when entrepreneurial businesses bring in outside finance support. Suggestions to improve processes can be met with resistance—especially when longstanding team members feel their work is being questioned. This segment highlights the emotional weight of change, the challenge of outdated mindsets, and the value of bringing in a fresh perspective to create real, lasting improvements in finance teams. A powerful look at the human side of modernising accounting. 💥🧠
Not Broken, But Not Working: Why Outside Help Matters
"We believe in transforming technical data into meaningful insight. Helping clients understand their numbers, through visual tools and clear storytelling, is at the heart of modern finance. 💡📈
Because not everyone’s a numbers person, and that’s okay."

be bold | be brave | be outside the bubble

#OutsideTheBubble #FinanceWithImpact #AccountingForSMEs #StrategicFinance #DataVisualisation #LeadershipSupport #ManagementAccounts #BusinessGrowth #EmmaSimpson #NumbersThatMatter #FinanceExplained #WomenInBusiness #SMEFinance #FinancialStorytelling #MakeNumbersCount
Never Mind The Bookeeper - Don’t Like Spreadsheets? Here’s the Better Way to Read Your Finances
Discover what really happens when experienced finance professionals are brought into a business to “fix” an accounts department that isn’t quite working—without anyone really knowing why. It’s about reading between the lines, identifying gaps, mentoring existing teams, and earning trust in unfamiliar environments. Whether it’s brand-new software or a hesitant team, the approach stays grounded in timeless accounting principles. This segment is packed with insight for anyone leading change or stepping into advisory roles.
Fixing the Finance Team When No One Knows What’s Wrong
✨ It’s not about ticking boxes. It’s about asking better questions.

Marti and I often get called into finance functions that should be fine on paper — decent systems, decent people — but the wheels are falling off.
Not because someone needs “more experience” or “a bigger stick”...
But because no one’s stepping back and asking:
Why isn’t this actually working?

We don’t approach things the conventional way.
We listen. We observe. We challenge. And then we fix it — quickly, quietly, effectively.

It’s not magic. It’s just not the approach most people expect.

🎥 Watch the full conversation now on the Outside The Bubble YouTube channel.

be bold | be brave | be outside the bubble
#EmmaSimpson #OutsideTheBubble #FractionalFD #FinanceFixers #LeadershipDifferently #FinanceWithPerspective #StrategicGrowth #BusinessUnusual #ChallengingTheNorm #UnconventionalThinking #SMEs #FinanceLeadership #ModernAdvisory #BeOutsideTheBubble
Never Mind The Bookeeper - Why Experience Doesn’t Always Look How You Expect
Why Avoiding Your Accountant Could Be Hurting Your Business

I avoid telling my accountant stuff because I might get into trouble…”
You’re not alone. But staying silent could be costing your business more than you realise. Accountants aren’t there to judge—they’re there to help. Let’s drop the fear and start the right conversations.

#SmallBusinessTips #SMEFinance #BusinessGrowth #AccountingHelp #OutsideTheBubble #BusinessMindset #FinancialConfidence #morrispalmer
Never Mind The Bookeeper - Why Avoiding Your Accountant Could Be Hurting Your Business
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Culture, Leadership, and Gen Z: Emma Simpson’s Business Turnaround Story

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