
Why Overpaying for Average Is a Slippery Slope to Mediocrity
June 23, 2026You Know Better. So Why Do You Keep Hiring Wrong?
The Pattern You Already Recognise
You’ve been here before. A role needs filling. The pressure is building. The team is stretched, you’re picking up the slack, and everyone agrees that bringing someone in will solve the problem. So you recruit. For a while, it feels like progress. Then the cracks begin to show. You’re answering more questions than you expected. Standards aren’t where they need to be. You’re stepping back into work you thought you’d delegated, and you’re wondering how you’ve ended up in exactly the same position again. You told yourself last time would be different. So why does history keep repeating itself?
The Real Reason It Keeps Happening
Most business owners don’t make poor hiring decisions because they lack judgement.
They make them because pressure changes priorities.
When a role has been empty for weeks, finding the right person slowly starts to feel less important than finding someone quickly.
You convince yourself they’ll develop. You’ll support them. They’ll settle in.
Perhaps they will.
But recruitment should never be about creating temporary relief.
It should be about strengthening the business for the long term.
When urgency becomes the driving force, standards quietly begin to slip.
When Pressure Starts Making Decisions
An empty chair has a habit of dominating your thinking.
The workload grows. Deadlines tighten. Customers start noticing delays. Your team becomes tired, and you feel responsible for fixing it.
At that point, almost anyone starts to look like the answer.
I’ve seen countless businesses recruit simply because they couldn’t tolerate the discomfort of waiting any longer.
The problem is that hiring under pressure rarely removes the pressure.
It simply replaces today’s problem with tomorrow’s.
The role gets filled, but the leadership burden stays exactly where it was.
Looking Beyond the Salary
Most SME owners are commercially astute.
They understand cash flow, margins and return on investment better than most.
Yet recruitment decisions often become fixated on one number.
Salary.
The negotiation begins.
The budget gets squeezed.
A compromise is made.
What often gets forgotten is everything that never appears on the recruitment invoice.
The management time.
The slower progress.
The impact on team morale.
The missed opportunities.
The cost of recruiting all over again when it doesn’t work out.
The cheapest hire is very rarely the cheapest decision.
The Cost of Filling the Gap
There is something uncomfortable about an empty role.
It exposes capacity issues. It forces difficult conversations about priorities. It highlights weaknesses in systems and structure.
Recruiting quickly feels productive.
Waiting can feel like failure.
But sometimes the strongest leadership decision is resisting the temptation to solve today’s discomfort with tomorrow’s compromise.
A poor hire doesn’t remove the workload.
It simply changes where the workload sits.
More often than not, it lands straight back on the business owner.
A Better Question to Ask
Before you start interviewing your next candidate, pause for a moment.
Ask yourself:
Are you recruiting for the business you’re trying to build, or simply trying to relieve the pressure you’re feeling today?
Have you clearly defined what success in the role actually looks like?
And if recruitment has become a recurring frustration, why are you still trying to make every hiring decision on your own?
Good leaders don’t know everything.
They know when bringing in another perspective will lead to a better outcome.
That isn’t weakness.
It’s good judgement.
The Bottom Line
Most hiring mistakes aren’t random.
They follow a pattern.
Pressure builds.
Standards soften.
Compromises are made.
And six months later, you’re wondering why you’re carrying the business again.
Knowing what good looks like isn’t enough.
The real challenge is having the discipline to wait for it.
Because every hire shapes the future of your business.
Before you advertise your next role, ask yourself: are you hiring to ease today’s pressure, or to strengthen tomorrow’s business?




